FAME World Tour - a global tour of fitness and physique events for naturally-trained athletes. The inaugural event was in Toronto in 1998. A year later it was nationwide and by 2004 it expanded into the US and areas worldwide (UK, Australia, Africa, Asia, Caribbean, Europe).
FAME: Fitness And Model Expo - the largest fitness consumer expo in Canada all 5 years it ran. This event grew to include 400 exhibitors, a personal trainers convention, and over 900 athletes competing in sports ranging from fitness to bodybuilding to cheerleading to obstacle courses to arm-wrestling to dance.
World Natural Sports Organization (WNSO) - a governing body for natural events worldwide that innovated new procedures within the Bodybuilding, Fitness, Figure and Model industries.
TSN Fitness Series - one of the most successful fitness TV series for TSN & RDS. It was rated as the network’s #1 non-live athletic event and was given prime-time billing with multiple repeats.
FAME Magazine - an international fitness and health magazine that ran quarterly with a circulation of 50,000. It helped people become their own superstar and attract loyal fans. It also appealed to industry notables and had an above average pass-through readership rate.
BodyPROUD Community - an online community for bodyproud individuals to influence and empower those ready to transform their body and heal their life. Approximately a year after its launch it was ranked within the top 100,000 websites online. It attracted over 4,500 unique visitors per day with an average time on site of approximately +20 mins and more than 10% of the visitors returning over 15x/month.
The FAME Agency - an agency for visibly fit individuals to gain exposure. It quickly became the go-to for casting directors who often bypassed all other agencies and scouts